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Older women are driving the gaming market?
January 24, 2007 01:29 PM
'According to a recent study, a large segment of those purchasing video games are women over the age of 40. They tend to favour casual games and put in more house gaming than many others. But how can they be drawn in to buying more?' - Rayna Anderson
http://biz.gamedaily.com/industry/adwatch/?id=14273
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Women in Games is an International Game Developers Association (IGDA) Special Interest Group (SIG). Opinions expressed do not necessarily represent the IGDA. Copyright © IGDA Women in Games SIG. All rights reserved. |
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