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Women Lead Mobile Gaming
August 17, 2006 07:38 PM
In a blurb from 1up.com a new study entitled "Electronic Gaming in the Digital Home" is quoted, from Parks Associates, saying 51% of US consumers playing games on their mobile phones are, in fact, women.
It also says, "Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences."
Details
http://1up.com/do/newsStory?cId=3151851&did=1
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Women in Games is an International Game Developers Association (IGDA) Special Interest Group (SIG). Opinions expressed do not necessarily represent the IGDA. Copyright © IGDA Women in Games SIG. All rights reserved. |
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